What Network Marketers Can Learn About Marketing From Tim Ferriss

Tim Ferriss, the #1 best-selling author of “The Four Hour Work Week” designed a product called BrainQUICKEN, which was a nutritional supplement to improve focus, memory and mental performance.

In his book he explains how he started out by marketing his product to student athletes, which at first glance seemed like it would be a good niche to go after. However, it proved to be too broad as no orders were coming in.

He “repackaged” his product and narrowed his audience even more to martial artists and powerlifters – minuscule markets compared to the massive student market – and sales took off eventually reaching as high as $80K a month.

Exact same product. Different target audience.

If you’re in the health and nutrition industry, use this example. The possibilities are endless.

Here are a couple examples:

The beauty of educational style marketing, and why you can benefit from it into your business today, is because it allows you to market your products to people with these health conditions on a mass scale using the Internet while staying 100% compliant with even the strictest company guidelines without getting into any trouble with the FDA.

If this is unclear right now how to do this, I cover exactly how to set up your own marketing pipeline that’s specifically tailored to your products in The Attraction Marketers’ Manifesto.

What About if You Have A Team Of People?
If your company has one main product, you can all market the same product, each taking a different angle. Or, if you have multiple products, you can do the same.

This is what my team and I did years ago with our health awareness seminars. As we started to grow, each of us began specializing in different areas. I started with digestive health and eventually others branched out into dental health and women’s health.

For example,

Traffic violationsDWI/DUICriminal actionsIRS auditsPersonal injuryDivorceWorkers compMedical malpracticeBankruptcy

I know of one person who makes a very good living online by marketing specifically to people with speeding tickets.
Targeting A Specific Niche Like This Is Not Mandatory To Get Started In Attraction Marketing, But…
Targeting a specific niche like this is not mandatory to get started in attraction marketing, but if you can begin identifying a certain group of people or a specialty that you want to go after, you will be light years ahead of where most network marketers are today.

People who are doing this now, and have stuck with it for awhile, are dominating!

Want to keep reading more of this information?

Download The Attraction Marketers Manifesto. It’s free.

Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.

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