Sunday, November 25, 2012

A Little Copywriting Primer From The World’s Greatest Copywriting Teacher, David Garfinkel

David Garfinkel is a highly sought-after copywriter with an uncanny knack for distilling complex, core copywriting concepts and strategies into practical steps that anyone, regardless of skill or experience, can easily follow, apply, and duplicate.


It’s no wonder he’s known as “The World’s Greatest Copywriting Teacher.”


This is what you’re going to learn from this full 60 minute audio interview between myself and David:

How to make connections with other human beings (you might call them prospects).How to make a connection with people using the written word or the recorded word (video and audio), and all that that involves.How to make that connection involve action.

Quick Note About Getting Prospects To Take Action


You can connect with someone and have a feeling about it, but you’re never going to be able to help them or let them help you if someone hasn’t taken an action.


Action completes the connection.


It’s action that produces the live, real-time, in-person (or over the phone) conversation or personal email dialog.


Copywriting is ALL the things you do that lead up to the real-time or in-person connection.


You’re going to learn how to take the spoken language -the language we speak- and put that into written word (or spoken words). And don’t worry, it’s not essays or terms papers or business memos. It’s conversational and directed towards connection. Anyone can do it (that means you can!)


Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.


View the original article here

No comments:

Post a Comment