I had a clear picture in my head of how it all worked and after years of relentless dream-building, goal-setting and near-financial disaster from my husband’s windshield business going under, I was ready to take it to the next level.
After someone became a lead on my website, all we did was sponsor them into the business. My downline was growing rapidly but it was still taking awhile to actually get the residual commission checks.
I knew that if I could make more money right away up front I could expand my advertising even faster.
So I went to the owner of the company and asked to do something that had never been done before.
Like many companies, this one had sales training courses and other material that it typically only sold to distributors who were already in the business. But I figured that if the free content I was giving away produced such a high quality lead, charging people for additional how-to information would create an even more qualified prospect for my business.
So I asked the owner if I could buy their courses at wholesale and re-sell them on my website at retail.
I’ll never forget the conversation.
They weren’t used to selling large quantities of these and I wanted to make sure that they could handle all the orders I was going to bring them. Because of the incredible results I had been getting so far, I knew people were starving for this kind of information.
Understandably the owner thought that it was all talk. With a little chuckle he replied, “Don’t worry about that part Ann. We can handle whatever you can bring us.”
What happened next floored me. . . along with everyone else.
I was getting close to 7,000 unique new visitors to my website every day and was taking over $75,000 in orders every month.
I expected it to go well, but not that well.
Now before you think I’m getting all “hypey” on you here, there’s a couple things you should know:
To say that I was working more than full time on my business at this point would be an understatement.I had some help. I had been forced to hire a couple people just because of all the prospects who were calling and emailing me (TIP: easiest place to look if you’re in this situation is people already on your team or in your organization).
It got to the point where the company stopped posting my real numbers because I wasn’t doing it the way everyone else was being taught to do it, and they didn’t want people to ask what I was doing.
But the side effects were unavoidable. Word got around.
The only thing I was doing differently -and you can do this too- is offer people good how-to training material before you offer your primary opportunity. And when you’re just getting started, it doesn’t even have to be your content. You can use someone else’s.
Remember what I wrote in a previous post about your job is to become a producer and distributor of content? If not read that. Because content enables you to be a “rallying point” for people who need help (which is basically everyone).
If you don’t give people a reason to follow you, they’re going to follow someone else.
Understanding how to get people to follow you isn’t always obvious either. So if you’re scratching your head and saying to yourself, “Ann, this all sounds great, but … I don’t know how to get people to follow me,” just remember:
If you don’t give people a reason to follow you, they’re going to follow someone else. You can do that by creating and distributing content that is a perfect match for who your trying to attract.
Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.
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