The fact is, if you’re not taking advantage of the Internet right now — or more importantly, if you’re not educating your audience — you’re losing customers, prospects and existing downline members to those who are (whether you and/or your upline realizes it or not).
– from The Attraction Marketers’ Manifesto
Say you’re making your routine 50 dials a day to your opportunity leads that you purchased. Or better yet, you’re making your “three new contacts” a day while going about work and errands. And you just so happen to hit on someone who’s at the right point in their life where they’re legitimately looking for an opportunity and you caught them at just the right moment in their day where they’re willing to take the time to listen to you. And say you actually manage to pique their curiosity enough to the point where they’re interesting in finding out more.
What happens is you set up an appointment with them to show the plan (aka – pitch fest)…
you might schedule a three way call with them and your sponsor (aka – pitch fest) …
you invite them to attend a conference call about your opportunity (aka – pitch fest) …
you send them a DVD or an email with a link to a video that’s all about your opportunity (aka – pitch fest) …
or you direct them to your beautiful company website which is all about … you guessed it… you’re one of a kind opportunity.
In the meantime, they’re doing their own research online about your opportunity (network marketing even though you told them this wasn’t MLM, of course)… working from… you name it… and in the process they come across someone who is offering a free report about why most people don’t make money with their home based business or maybe a free video series about how to generate customers for free using the Internet instead of just talking to friends and coworkers (which doesn’t appeal to them that much anyway).
So they give their name and email address in exchange for the information and most likely, forget all about their appointment with you.
They start receiving more of this person’s emails offering useful information. They see them as a helpful guide, a friend, someone who’s looking out for their best interests. Trust is built. Until eventually they ask that person how they can do what they’re doing.
Thank you very much for the lead.
It’s not really fair, but the people who are still doing the grunt work of one-to-one prospecting are fueling the downlines and customers lists of those who are positioning themselves as a valuable resource using the Internet.
At the very least, you need to be online if for no other reason than to protect your offline prospecting efforts.
If you liked this information, share it, comment below and/or download my free report, The Attraction Marketers’ Manifesto.
In the Manifesto below, you’ll learn how to be on the “right side” of the equation, and make the Internet your best friend.
Click the graphic below to download it.
Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.
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