Some people believe that good writing will always win out. A good writer will be read, regardless of what they write about.
Other people believe that content alone is king. If you have great information, it’ll be read – even if the way it’s written isn’t so good.
Personally, I think the truth lies somewhere between these two extremes.
On the one hand, content matters: if you have nothing to say, you’re unlikely to find an audience. Style won’t win out over substance.
But on the flip side, content alone isn’t quite enough. After all, which post would you rather read?
“Ten WordPress Tips”“Ten Easy Ways to Get the Most From Your WordPress Blog – Today”I think you’ll agree that the second one sounds much more enticing … even though both posts might have the exact same information.
If you know you’re a good writer but you’re struggling to build an audience, the problem might lie with your content.
To improve, try:
Asking your readers what they want you to write about. You might be surprised!Focusing on giving value with every post – ask yourself “what will the reader get out of this?”Writing list posts or “how to” posts – these are easy ways to offer something useful.Narrowing down your niche – focus on one key topic area, rather than writing about anything and everything that interests you.If you’re packing your posts full of value but not getting much response, the problem might lie with your style.
To improve, try:
Spending more time editing each post after you write it. Try reading it aloud to get the flow of sentences and paragraphs right.Crafting great titles and gripping introductions that hook your readers and encourage them to read on.Writing in a friendly, direct way, as though you’re addressing just one person. Use “you” more than you use “I”.Asking a friend to review your post and point out areas where the writing could be improved.I’d love to hear what you think about style vs content. Do you feel that your strengths lie more in one area than the other? Do you prefer blogs with useful, in-depth content, or ones with a great writing style that makes for enjoyable reading? Share your thoughts in the comments below.
Ali Luke is a writer and blogger, and author of Publishing E-Books For Dummies. She runs a teaching / community site for writers and bloggers, Writers’ Huddle, which has just opened for new members. Join now to take her eight-week Blog On ecourse – where you’ll learn all about different post and page types – and to get access to the archive of seminars, mini-courses, and more. All the details are here.

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