The 3 steps outlined below are designed to relate to your audience first, then review a problem, or present your take on something, and last to recommend something – where you position your offer as the solution.
This is framed around the Internet, and use a video of Ann on YouTube (Relating to audience) as the example. Then I show you her (Review) content landing page that both solves a problem and presents Ann’s take on something that her audience has an interest in. For the (Recommendation) you’ll see her example for making a call to action to the Renegade Network Marketer sales page.
In a nutshell, what I’m teaching you here is how to use the Internet to make transactions.
This phrase best sums up what I’m advocating and teaching you to do:
If you’re going to use the Internet to make sales of any kind here are the 3 “web steps” to take action on:
Start with one of the biggest questions your perfect customer always has. Turn that question into a video.
We’ll be using Ann as an example..
She answered the question, “How do I be a solutions provider?” so Ann made a video about that. See it below.
Time to move one level up. Now you’re going to frame the bigger picture. In order to do that, you’ll create a post or a page at your WordPress blog that sums up your assessment of … not necessarily the question that you answered in your video, but… your top level approach to the question.
In Ann’s case, she believes that “Your business needs to be centered around you so that you have complete control over it, and in order for you to make as much money as possible, you need to develop your own business assets.”
Click the link below to see our example.
Your business needs to be centered around you so that you have complete control over it, and in order for you to make as much money as possible, you need to develop your own business assets.
Make a confident recommendation. This is your call to action. Consider the nudge you should give your audience because you know what’s good for them. After all, you do. If you know your target market, you should know what is good for them.
Our concise call to action is located at the bottom of our landing page post. It looks like this:
Learn How to Center Your Business Around You,
and Develop Your Own Business Assets.
Get Started With The Renegade Network Marketer Today
Of course, the hyperlinked Get Started With The Renegade Network Marketer Today goes to our RNM sales video presentation. And that’s the gateway to making a front end sale. That front end sale means much more than just monetization, it signifies qualification. That person qualified themselves by investing their money into their education. And it’s those people that you want to work with.
1). Make a video that addresses and relates to your perfect customers number one question. In the description area of the video, link to a post or page at your blog.
2). The post or page at your blog will be your top level approach to that question. You’ll reveal a theme, rationale or a philosophy about why you stand for what you do.
3). You’ll conclude with a gentle nudge (aka call to action) leading people to your perfect solution. This should more than likely be a lead capture page, or a sales presentation, or something that they have to give something in order to get something. The reason for this is to qualify them as something you might to work with.
If you have questions or thoughts, ask them in the comments.
Eric is 80/20 Marketing Inc's in-house marketing collaborator. He works with Ann Sieg and team on all aspects of business building. Suffice to say, Eric is a marketing dork by day. By night, he burns the midnight oil scribbling poetic raps on yellow legal pad paper. Friend or subscribe to his daily Facebook updates to get a dose of his antics.
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